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Episode 260
[Grand Opening]
- You're doing a good work! - Welcome home!
We have two hours until opening.
I don't think people will buy fish so early in the day,
so just leave them in the boxes.
I'll go out and get the produce.
We will be using the fish and produce
as a draw for our customers,
so we need everything priced and ready to sell.
Tanokura Store is a fish market, isn't it?
- Take the fish inside! - All right!
With you and our son watching over us,
I'm sure everything will go well.
Hello!
Nozomi.
Congratulations.
So you came, after all.
I'm not much help, but I came to wish you well.
Thanks!
Yuri made you some red rice for the special occasion.
That's so nice of her.
Tatsunori says it's time!
Okay.
I'm glad the weather held up.
Congratulations!
Let's toast this occasion as well as continued success in the future!
Cheers!
- Cheers! - Cheers!
Thanks to your fine efforts,
we can finally open up our new store.
Let's continue the good work.
The customers are waiting outside. Let's open the doors.
Are we all ready?
- Yes! - Let's go.
Welcome!
Welcome! Welcome! This is a self-service store.
Please take a basket for your shopping...
On March 15, 1956, Tanokura Store opened its doors
as one of the first self-service markets in Japan.
There was no guarantee that it would be successful,
but Oshin was glad and excited that they'd come this far.
You don't pay here. Go to the checkout to pay.
Thank you!
Welcome.
I'm sorry! You'll have to leave the basket here.
I thought you were giving these away.
The are for in-store use only.
Thank you.
Tanokura Store is a self-service store
that sells all your needs at a discounted price!
We have everything you need.
Children's clothing are on sale today.
Welcome! Welcome everyone!
I'm sorry, but you have to put your purchases in the basket here.
I'll put things where I please!
I will take them out at the cashier.
Thank you.
Mr. Kawabe and his people left. They don't need dinner.
You sure worked hard today!
We had so many customers. I didn't even have time to think.
It's strange...
That kind of frenzy has the power to draw you in.
You did well. You are your mother's daughter!
I guess I'll have to work for at least three days.
After all, Mother is putting me through an expensive college.
Where is everybody? The sake is ready.
I think they're checking on the sales.
The store is closed, but there's still work to do.
I guess there's no such thing as an easy job...
There's 25 bags of sugar.
This is the merchandise we put out in the store.
This shows the unsold merchandise,
and this column shows what we sold today.
So we have to match the amount sold with the cash in the register?
Yeah.
I'm sure there's bound to be some differences.
We were busy, and I'm sure some people shoplifted some items, too.
We sure did sell a lot today.
This isn't anything like our old fish market.
- Let's have dinner! - Yes.
You've done a good work today.
Maybe we should stock more fish tomorrow.
We sold out early.
We had them marked way down to draw people in to the store,
so there's no profit.
If that's what it takes to draw people in, let it be,
and we should stay open longer.
We'd get more people on their way home from work
if we stayed open an hour more.
We sold a lot, but what's our profit?
- Shall we eat? - Yes.
We can't make it with profits this small.
We won't have enough to pay the interest on the bank loans.
The first three days are special,
so we cut prices drastically for our grand opening sale.
After the third day, I'll start marking up the prices.
We have to repay the bank every month.
Let's just think long-term.
The people have to learn about what we're all about first.
We need to leave the customers with the impression
that everything is cheap at a self-service store.
- Shall we get to bed? - Yes.
Let's all do as well tomorrow.
- Good night. - Good night.
I saw a wreath from the Namiki Store outside.
Who is this Mr. Namiki?
Well?
He's someone who helped me a lot in the past.
If this store fails, we'll be letting Mr. Namiki down, too.
I just can't let that happen. Please remember that.
Good morning!
We were so busy yesterday,
I'm sure the commotion was a big bother to you all.
Never mind that.
The busier the better in our line of work, but...
You're really underpricing your merchandise.
The self-service concept is based on low prices.
We know that, but on this street,
we've always practiced the idea of live and let live.
We can't have you selling things way below our prices!
We had high hopes for your self-service market.
We figured it would be a big plus for our street.
But we were all shocked yesterday...
I couldn't sell a single pot or rice bowl yesterday!
I've never had such a bad day in all my decades of business.
My sales were way down, too.
As the steering committee for retailing on this street,
we want to ask you to refrain from unfair practices.
If you don't cooperate, you'll be digging your own grave.
I think we're free to sell whatever we want at any price we choose.
Mother!
To offer our customers the best goods at low prices.
That's the future of retail.
And I'm going to continue doing things my way.
Please report that to your committee.
But, Mrs. Tanokura...
Thank you for coming!
You didn't have to get them all upset!
If we want to do business here,
we have to maintain good relations with other retailers.
Why mince words? It's dog eat dog out there!
That's what retailing is all about.
We're here to take customers away from other retailers!
That's right.
Buy low and pass the savings on to our customers.
That's what self- service is all about.
Those men can't intimidate me!
The profit margin is low, but we make up for it with volume.
I started this business to make people happy.
We'll stay open until seven every night from now.
Maybe we should have
some packaged prepared foods for people without time to cook...
Kinpira gobo... Hijiki, and unohana?
Great idea!
We're shorthanded as it is. Who's going to cook it?
Hatsuko and I can stay up late cooking.
And I'll help, too!
People have to work long hours,
so they'll be happy to buy dinner items that are pre-cooked.
The complaint from the other merchants on the street
served merely to harden Oshin's resolve.
She didn't want to have to rely on anyone.
Oshin was determined.
Translation: UTB Channel
Thanks to Avallac'h and XrayMind at D-Addicts.